|Social Media Strategy and Consulting
You probably don’t know them by their parent company name, but the Learning Care Group operates over 1,000 schools nationwide, serving over 100,000 children between the ages of 6 weeks and 13 years. The second largest provider of early learning centers in the country, La Petite Academy, Tutor Time, ChildTime, The Children’s Courtyard, and Montessori Unlimited are dedicated to fostering children’s early social-emotional development — which builds the foundation for a lifetime of learning success. Together with my partners at Learning Care Group — and the high-powered agency Team Detroit — we create high quality social media campaigns and content for reaching families with young children.Innovative campaigns have included a first-of-it’s-kind live video Livestream/ Facebook chat for Q and A with parents, PR “ARC” projects including video coordinated with blog posts and social media outreach, and content created by LCG community requests.
|Spokesperson and Potty Training Partner — Huggies and Pull-Ups ®
Potty Training is the “Number One” reason parents look to BabyShrink for answers. In partnership with Kimberly-Clark agencies of record Edelman and Organic, I provide child development and parenting expertise, create video and written content, and interact with parents in live settings such as Facebook and Twitter.
|Live TV — Morning News Parenting Specialist
I’m the regular parenting and child development expert on KITV This Morning. Live television is a great opportunity to connect with families in “real time”. I take viewer questions, and also connect with them after the show online via my Twitter and Facebook feeds.
|Trusted Source for Family-Friendly Brands
I’m a regular contributor to the “Ask Parents” feature at Parents.com. Providing parenting expertise in answering reader questions and for live Facebook chats, I’m in the company of notable parenting experts including Dr. Michele Borba, Dr. Harvey Karp, Dr. Alice Domar, and Dr. Ari Brown.
|University Advisory Board for Social Media “Reach”
MomZing is a new technology-based project designed to provide moms and their new babies creative and fun ways to exercise and play together. Designed by principal investigator Dr. Cheryl Albright, MomZing is a hybrid intervention/research project using social media to recruit participants and get the word out about this innovative new technology. Based on the developmental needs of babies — along with the health needs of new moms — MomZing is the result of Dr. Albright’s 25+ years of health research at institutions including Stanford, UC Berkeley, and the University of Hawaii. Currently an Associate Professor at the University of Hawaii at Manoa’s Schools of Medicine and Nursing, Dr. Albright invited me to be a Social Media Advisory Board member to help guide MomZing’s social media strategy. (Look for links to MomZing later in 2012!)
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